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Showing posts from February, 2010

The Language of the Government

The Language of the Government In my earlier study I had emphasized the need for the importance of vernacular language in websites of political parties. In the study, it was clear that many political parties in India have not realized the importance of creating content in Indian languages for their websites. They are missing the convergence bus. Today, there are 48 million Internet users in India and the figures are rising every year. The literacy rate in India stands at about 66%. Out of this literate population, 83% of rural literates are not conversent with English. If we are talking of growing literacy along with growing Internet users, it can be argued that the number of Internet users who do not understand English will keep on growing. This new literate internet users will understand and like to read/browse through online content in their own language. This was my premise for conducting another study, this time of the websites of State Governments in India. As in the previous