Studies in Media

I had written about Digital India and also about Sam Pitroda.  Here's an article from Sam Pitroda himself.  Four critical things that make a Digital India possible today and challenges ahead  By Sam Pitroda This government's Digital India campaign is a welcome step in creating an India of the 21st century powered by connectivity, technology and the opportunity that such connectivity offers in terms of access, services and platforms for unleashing India's creative talent.  However, it is imperative to understand what it means to create a 'Digital India'. Such an effort requires an entire ecosystem of support and an apparatus for implementation that has to be developed and matured over a period of time. While the face of Digital India may be a website providing e-governance or connectivity between the citizen and the government, the thinking, vision and systems that produce this end product are implemented over several years.  And

The Balance of Payment crisis in the 80's forced the Indian government to introduce several reforms opening up the economy and placing the country on the 'globalization' map. The 'Licence Raj' partly ended and several industries got a boost. The Information Technology and the Communication Technology got a further boost with the appointment of Mr. Sam Pitroda. The yellow coloured STD PCO's that dot every corner of the roadside around the country are because of Mr. Pitroda's vision. Apart from the parallel evolution of technologies in computers, Internet, cameras and mobile phones which converted the audiences into producers, three major 'events' are also responsible for the way we distribute digital content and communicate with each other in India. The first one was in 1990-91 when Gulshan Kumar, through his T-Series produced and sold audio cassettes at a fraction of the price at which they were generally sold. If I remember right, music cassettes