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Showing posts from August, 2011

How News Organizations Can Create a Mobile-First Strategy

Came across an interesting post. This is a must for anyone wanting to survive in the media industry of the future. How News Organizations Can Create a Mobile-First Strategy by Steve Buttry Published Dec. 10, 2009 3:43 pm Updated Mar. 4, 2011 9:00 am I used to watch the crowds in airport lounges when I traveled, studying how people read newspapers. Even with circulation declining, you could see people reading newspapers intently. Especially after 9/11, people would have plenty of time to read while waiting for flights, and newsstands stocked a variety of papers to choose from. Look around an airport lounge now. You’ll see more people looking at their phones than holding newspapers. When I see people in the airport lounge, I know time is only accelerating with each tap of their thumbs. My concern over this acceleration pushed me last month to call for news companies to pursue a mobile-first strategy. New York University journalism professor Jay Rosen asked me to “describe wha